Relyon: UX design and Product Owner support
Design and UX expertise
In a project like this, the product owner's job is to spend the budget as efficiently as possible. At the same time, the product owner, development team and management must keep in line, monitor the product vision and ensure sufficient market and customer knowledge to determine which features are most valuable to the user (you can read more about this in our paper “Why you don't want to become a product owner”).
Blis Digital fills a huge gap in UX expertise within our organization. With Blis' knowledge and skills, we were able to really take the product to the next level.
By supporting the product owner with this, we were able to help Relyon set the right priorities based on UX and customer research and to deliver an application that users were happy with more quickly. Or, as Johan Gelderblom, the product owner in question, said: “Blis Digital fills a huge gap in UX expertise within our organization. With Blis' knowledge and skills, we were able to really take the product to the next level.”
A solid basis for UX design
In addition to supporting the product owner, our assignment was also to lay a basis for the UX design of the new Relyon One application, the mobile app for field workers, and to contribute independently to prioritizing the roadmap and future functionalities. With user testing and customer interviews, we validated a large number of ideas and solutions among users and thus substantiated the design from a realistic user and market perspective. We also helped Relyon with a fully fact-based redesign for the desktop application.
Johan: “Blis Digital helped us develop a clear vision for the future of our product and provided insight into how it should work. This gave our development team a positive business case and a blueprint that clarified the development path. And it gave others the opportunity to respond to this and make decisions quickly. Thanks to Blis Digital, we can now continue to build our product with confidence.”
Our UX process in action
We did the two major design projects at Relyon according to our fixed process for UX design:
- Kick-off and intake
- Designing User Journey Flow
- Validate the User Journey Flow in a session with the product owner
- Developing interaction design developing the “happy flow” (these are the most important screens in the User Journey Flow)
- Creating a prototype for a user test
- Preparing and running a user test with 5 real users. In fact, this “customer validation” is the core of the process and where we generate the customer knowledge that underpins the UX design.
- Analyzing the user test and processing the most important insights into the interaction design
- Visual design
- Capturing the visual style elements and final components in a design system
Johan: “What really made Blis unique was their approach to customer interviews. They were independent, objective and knew how to ask the right questions. This helped us gain in-depth insights. In this way, they brought the human side to the design. And they created simple prototypes that greatly improved the user experience.”
Results
Our support from the product owner and the new designs for the app and desktop application are the most important concrete results of the year we've worked with Relyon so far. “The Application looks nice now,” says Johan about that. “He exudes confidence because of the quality. This has a positive effect on our sales trajectory. Our customers are very satisfied. The development process is also faster: less development and testing time.”
In addition, we were also involved in a large number of other projects, including a UX study about Relyon's customer portal and dashboards, for which we did in-depth interviews with Relyon's customers.
For two new features, bulk planning and a map functionality, we validated an elaboration with users. We also supported the team and product owner with a large number of smaller UX and design issues.
The Application now looks nice and exudes confidence because of its quality. This has a positive effect on our sales trajectory. Our customers are very satisfied. The development process is also faster: less development and testing time.
On the way to more and even better
“Blis Digital has helped us enormously in the transformation from technology to customer value,” says Johan also. “As a result, we are now much more in line with what our customers want. They translated a technical solution into a user-friendly solution, something we lacked the expertise for ourselves. This ensured that both the design adoption process and the decision-making process within our development team and with various stakeholders went faster.”
Within an innovative company like Relyon, developments never stand still, so it seems that we will continue to work together. The development roadmap for the coming years is filling up, and we are ready to contribute to that with our knowledge of UX and design.
Check out our white paper
Want to read more about our vision of the role of the product owner? And do you want our 4 golden tips for delivering successful projects as a product owner and working on your own status in the organization? Then read our white paper: Why you don't want to become a product owner (and 4 things to do if you're already a PO and want to deliver successful innovations)
