How do you use AI strategically for more sales?

Because yes, you can get a lot of value out of AI. But finding that value is a complex and specialized process. And once you've found the value, you also need to bring it to market in a good, scalable software product. Blis Digital and Heights AI work together to help entrepreneurs like you understand AI, incorporate it into their strategy and turn it into competitive advantage, better customer experiences, cost reduction, and new business models.

Collaborate with AI

The current generation of AI algorithms, with the GPT language model as the most famous, can do something that people are not very good at: process an awful lot of data very quickly. With that data, an algorithm calculates the most likely correct answer to a user's question.

And that's where the crux lies: creators and users of algorithms need to think very carefully about which questions they want answered. And look critically at the answer. Anyone who has ever tried to write with ChatGPT knows that by now.

Ultimately, this is what matters: how do you properly organize the cooperation between humans and the algorithm? Because that collaboration has the best results. From assessing CT scans to making personalized quotes. In doing so, AI performs better than humans, but the collaboration between AI and human experts gives the most spectacular results.

So the best AI projects focus on giving people “AI superpowers” and making their work more effective and efficient.

Complexity vs. value

There are opportunities everywhere with data and AI. But spotting and using them does require a special mindset. Yours, too. The trick is to balance business value and feasibility. It is very easy to come up with extremely complex AI applications, but at Blis Digital and Heights AI, we are mainly looking for simple solutions that deliver a lot of value. We do this with a “feasibility impact analysis” in which we work with you to find the optimal ratio between simplicity and profit.

AI in your digital strategy: here's how to do it

A misconception we often hear is that when it comes to technology like AI, “it's especially important to get started”. But while we really believe in iterative development and experimentation, running after AI trends at random is really a bad idea. We are for a thoughtful approach that ensures that you actually work with the best AI opportunities. To find those 'gems' in the mountain of possibilities, we follow this step-by-step plan:

1. Define strategic goals and find a place for AI in them. After all, it's about what you want to achieve with AI as an entrepreneur.
2. Develop concrete use cases. Use creativity to come up with concrete applications and sort them by impact and complexity. Select the best one based on impact and feasibility.
3. Mapping data flows. What do you have in terms of data now? What should there be for your use cases to work? How can we tap into new data sources internally and externally?
4. Develop an AI model. Now that you have all the data, you can develop the AI model that supports the defined use cases.
5. Implementation in your product. Customise your product so you can scale up quickly and benefit from your new AI model right away.

How we help you

The collaboration between Blis Digital and Heights AI provides a special combination of services. Together, we support you from start to finish:

1. Spotting opportunities. In a workshop, you will first explore the potential AI opportunities for your company together with our experienced specialists. By looking at your data and any external sources from an AI perspective, you can come up with creative ideas.
2. Aligning AI with your strategy. We'll help you think about your digital strategy and give AI the right place.
3. Assess and improve data maturity. To be successful with AI, you need data infrastructure that meets certain minimum requirements. Should that be necessary, we have all the specialties to take you to the right level in that regard.
4. Prototype building. An AI model that immediately finds a place in a user-friendly app. This is the ideal way to show the value of AI within your organization. Such a prototype can be built relatively quickly and greatly increases support for AI within your company.
5. Implementation. Blis Digital has a lot of experience building apps, so we can quickly get your AI model up and running. Because only then will it bring you value.

You know your business, your company and your data. Heights is a true specialist in AI models and algorithm development. Blis Digital is the partner for mission critical platforms and focuses on app development, architecture and security.

Bring these three together and you'll quickly turn the promise of AI into real value.

Learn how AI can help you get more sales, new business models or lower costs. Together with Blis and Heights specialists, do a AI Value Discovery and you'll know in half a day what AI opportunities are hidden in your business.

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